The Key to Getting Answers: Be Prepared

When it comes to getting answers that can directly help your business, industry conferences like Search Engine Strategies can't be beat. The obvious way to learn at SES is to attend the sessions. But you can learn a whole lot more by going in with a plan and thinking like a Boy Scout: Be Prepared.

In today's SearchDay, "Ten Lessons From SES San Jose," John Biundo shares his preparation methods, along with some of the more interesting things he learned at the recent SES San Jose conference.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.