SEW Experts: Split Traffic, Raise Conversion Rates, Repeat, Multiply

In today's By the Numbers column, "Split Traffic, Raise Conversion Rates, Repeat, Multiply," Eric Enge reminds marketers that site optimization doesn't begin or end with landing page testing. A/B splits don't give marketers splitting headaches anymore. What's the next step? Multiply your variables.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.