Is Your Search Integrated Like Chunky Monkey?

Integration in search is like integration of Ben & Jerry's ice cream flavors. If you're in the market for a search vendor, you might have something to learn from the boys in Vermont. In today's SearchDay, "Searching for Options: Integration Spells Sweet Success," John Tawadros writes that while options abound, successful integration has its rewards.

However you decide to engage in search, be sure to choose your search marketing vendor wisely, and give careful consideration to the importance of integration in the process. Otherwise, you could end up with a melt-down on your hands, and a sticky mess that could take more than a few napkins to clean up.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.