Probably sheer coincidence: Zillow has raised another round -- $30 million -- on the heels of ex-Googler Vanessa Fox's arrival in June. Fox founded Google's Webmaster Central after joining Google in 2005.
The Wall St. Journal broke the Zillow story early this morning, noting the capital infusion will be used for Local Search.
WSJ reports "businesses such as plumbers, architects or real-estate agents can deliver targeted ads" to potential buyers searching for homes in specific zip codes.
Sound familiar? Then you must have read this week's Link Love: "Link Building For Local Search" in SEW Experts.