Google To Stop Preannouncing Quality Score Algorithm Changes

The insights into the changes being made to Google's Quality Score algorithm will no longer be pre-announced - if they are detailed at all - according to a recent post at Inside Adwords blog.

"Since our systems frequently visit landing pages and update Quality Scores on a regular basis, we will no longer post advance notice of upcoming updates. We will, however, continue to inform you of any significant changes to landing page quality guidelines or the factors which are considered in calculating landing page quality," the post reported.

The part of this that shows we will not be getting all the details is in "continue to inform you of any significant changes to landing page quality guidelines or the factors which are considered in calculating landing page quality".

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.