Google Print Ads just became more accessible to small advertisers with the addition of a Print Ad creation tool. Using the free online tool, advertisers can create a newspaper ad by entering headlines and text, and uploading images. The tool then creates a range of options in six ad sizes that are ready to be published in the newspaper.
The Print Ads program has been in extended beta since May, with hundreds of newspapers now participating in the program. Newspapers are able to sell their unused inventory at the last minute, advertisers are able to get a reduced rate, and Google makes money, so everyone's potentially happy.