Google Offers Print Ad Creation Tool

Google Print Ads just became more accessible to small advertisers with the addition of a Print Ad creation tool. Using the free online tool, advertisers can create a newspaper ad by entering headlines and text, and uploading images. The tool then creates a range of options in six ad sizes that are ready to be published in the newspaper.

The Print Ads program has been in extended beta since May, with hundreds of newspapers now participating in the program. Newspapers are able to sell their unused inventory at the last minute, advertisers are able to get a reduced rate, and Google makes money, so everyone's potentially happy.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.