DoubleClick Launches Mobile Ad Serving

Like its soon-to-be parent company Google did last week with AdSense for Mobile, DoubleClick today launched a new mobile ad serving product, DoubleClick Mobile. The new platform integrates with its DART for Publishers (DFP), providing support for all functions involved in mobile ad sales, trafficking, and reporting.

DoubleClick plans to release a mobile ad management product for advertisers sometime in 2008, Ari Paparo, DoubleClick's VP of rich media and emerging technologies, told ClickZ News.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.