DoubleClick Launches Mobile Ad Serving

Like its soon-to-be parent company Google did last week with AdSense for Mobile, DoubleClick today launched a new mobile ad serving product, DoubleClick Mobile. The new platform integrates with its DART for Publishers (DFP), providing support for all functions involved in mobile ad sales, trafficking, and reporting.

DoubleClick plans to release a mobile ad management product for advertisers sometime in 2008, Ari Paparo, DoubleClick's VP of rich media and emerging technologies, told ClickZ News.