SEW Experts: Knock It Out of the Linkin' Park!

Is the job of an SEO to drum up valueless links, or to be the driver of creative content and content distribution for clients' Web sites? In today's Link Love column, "Knock It Out of the Linkin' Park!," Sage Lewis says it's time for SEOs to move past getting links just to try to game the search engine system. It's two dimensional thinking; and it's the wrong paradigm.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.