SEW Experts: Content Creation About Journey, Not Destination?

Is creating content really the cornerstone of SEO? If so, do you pay your writers, or do you expect them to write for free? In today's Vertical Challenge column, "Content Creation: About Journey, Not Destination?," travel search expert Elisabeth Osmeloski lays out the options, including the road less traveled.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.