Google Testing Time Elements In Search Results

Seems Google is testing using time elements in their search results, according to results found by Cheezhead, though the first comment was from Danny Sullivan who thinks the results may be related to advanced search.

Time elements could be an interesting filter when dealing with news or blog sites, but beyond that it promotes constantly changing your content. I would like to hear from anyone else that has seen this or people with comments on its use.

I started a thread here.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.