SEW Experts: Breaking Down Silos: Specialization With Integration

For any search marketer working with large enterprises or agencies, integration is the toughest job they face. In today's Search Ads column, "Breaking Down Silos: Specialization With Integration," Matt Spiegel describes a challenge that makes changing bids on thousands of keywords seem like child's play.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.