Yahoo Sponsored Listings Allowing Site Blocking

Yahoo announced it is broadening its Traffic Quality Features for its sponsored ads in an email today.

Apparently you are now able to block up to 250 web sites you do not want your ads to appear on Sponsored Search and Content Match, according to the email.

The email stated:

As an advertiser, you want quality traffic—qualified clicks from the users who are most likely to become customers. Our new blocked domains feature, planned for launch later this month, will provide you with greater control of where your ads appear. This is just one of several ways that Yahoo! is working to improve the value of the traffic that we deliver to you.

Blocked Domains (New!)
Now you can specify websites in our partner distribution network where you don't want your ads to appear.
Pricing Discounts
You may automatically receive pricing discounts based on our assessment of the quality of traffic coming from our partner distribution network.
Click Protection System
We track click and search patterns across many data points to identify clicks that we believe shouldn't be billed to our advertisers. The click protection system generally discards charges from 12 percent to 15 percent of clicks.
Blocked Continents
Yahoo! automatically excludes traffic from continents other than North America. If global traffic is important to your business, you can opt into this traffic.
Traffic Quality Center
This site is our home for traffic quality tips, tools and news. This is the place to go, for instance, if you want to learn how to submit click investigation requests.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.