Blind Person Suing Target For No Alt Tags

What started as a student suing this time last year, has now grown into a class action lawsuit that just received certification from a federal court judge in California, Reuters reported.

"Judge Marilyn Patel of the U.S. District Court for the Northern District of California also rejected Target's motion for summary judgment in the case, according to the ruling filed October 2.

According to the ruling, plaintiffs -- including the National Federation of the Blind -- claim violates federal and state laws prohibiting discrimination against the disabled," Rueters stated.

Guess including alt tags takes on a whole new meaning now. I respect their battle and appreciate what they will do for overall optimization of websites in general.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.