Search Headlines & Links: October 9, 2007

Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

  • Google AdSense for Video
    Video Units allow publishers to incorporate YouTube videos onto their site, while monetizing them through the AdSense program.
  • ReachLocal Scores $55M Funding
    The local search fulfillment agency offers advertisers packages of local ads from Google, Yahoo, MSN, Superpages and others, sold through its own local sales forces.
  • Yahoo Panama Morphing Into Google
    Yahoo is changing to the max bid and quality score method of bid pricing in Sweden. Is Yahoo starting to look a lot like Google's little brother?
  • SEW Experts: How to Avoid Hiring a Bad SEO
    Do you know the tell tale signs of an inept search engine optimizer or SEO company trying to pull a fast one?
  • SEW Experts: How to Avoid Seasonal Search Ranking Wreckage
    Search engine traffic is always unpredictable. From algo updates playing havoc with organic rankings to quality score changes flummoxing your paid listings. The impact of these changes are especially critical around the holidays.

Headlines & News from Elsewhere:

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.