Blinkx Showing Google How To Monetize YouTube

Andy Greenberg over at Forbes has written an interesting article about how Blinkx - the European based video platform - has rolled out a monetization process that could help Google with making money on YouTube.

Blinkx launched a method for providing contextual ads that go along with the video content embedded on a site.

"Blinkx released a tool Wednesday that lets online publishers place targeted text ads in any video embedded on a Web site based on the actual content of the video. That's a big contrast to Google's approach: Google figures out what ads to pair with a video based strictly on the video's title and any keywords attached to the clip. Blinkx software "listens to" and "watches" the video, then inserts text overlay ads based on the spoken words and to some extent, the images in the clip. That technology depends on algorithms developed by a longtime Google competitor, search engine Autonomy," Forbes reported.

It is definitely an article worth reading.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.