SEW Experts: SME Brand Strategy: SEM Tactics, Tips, and Tricks, Part 1

They said it couldn't be done. You can't build your brand online with search marketing tactics. In today's Little Biz column, "SME Brand Strategy: SEM Tactics, Tips, and Tricks, Part 1," Carrie Hill debunks that myth with tips and tricks to prove them wrong.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.