Search and the Law: Trademarks

Since search became monetized, trademarks have been a front-and-center issue for legal debate. Today, with the proliferation of paid and organic search listings, search and trademarks have led to growing dilemmas for search engines and advertisers alike.

In a two-part SearchDay series, "Trademark Law – What Search Marketers Should Know, Part 1" and "Trademark Law – What Search Marketers Should Know, Part 2," we look at the guidelines that search marketers should be aware of, both to protect your own trademarks from unauthorized use, and to enforce trademark infringement against others.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.