SEW Experts: Inside Google Zeitgeist: Google's Annual Partner Summit

If you're just now starting to think about how search and your organization (or internal search department) impact the 2008 planning process, you're a little late to the game. In today's Search Ads column, "Inside Google Zeitgeist: Google's Annual Partner Summit," Matt Spiegel shares details from Google's very exclusive annual partner summit. Rather than focusing on search and ads, the event was a two-day feast of brain food on topics ranging from world hunger and environmental protection to the shortage of digital marketing talent.

Several video clips of the event are available on the Google Channel on YouTube.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.