Search Strategy: Best Practices

"Any search for information no matter how 'high' or 'low' the purpose--whether it is baseball statistics or philosophy--is valid because it is a search for truth."

The New York Times Guide To Reference Materials: Revised Edition
-- copyright 1971, 1985 by Mona McCormack

A lot has changed in the past 21 years since the NYT reference guide was published and last updated (1986). The above quote? Taken verbatim from:

Search Strategy: Chapter 1

What's changed the most? Search Strategy.

What hasn't changed:

All searches are a search for truth.

About the author

Kevin Heisler, formerly the executive editor of Search Engine Watch, is a search and advertising industry veteran. His former roles include VP, strategic accounts for integrated digital marketing firm 360i; director of business development for Didit Search Marketing; and search industry analyst at Jupiter Research.

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