AdSense Reporting Problems

A number of forums have noted that Google's AdSense reporting is having problems. Yesterday webmasters were noticing discrepancies in basic impression numbers between AdSense and their log files.

The problems appear to be tied to the Custom Channels statistics, according to most comments.

A comment in Google Groups by a Google employee indicated it had nothing to do with the announced changes to AdSense yesterday. "Our engineers and product
team are aware of this aggregate vs. channels reporting discrepancy.
They're working as quickly as they can to fix the issue, and I'll let
you know as soon as I find out more.

FYI - This is unrelated to the announced product change from the blog
yesterday (that feature hasn't launched yet)".


Anyone seeing the same thing in their accounts can discuss it here.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.