Microsoft Invests $240 Million In Facebook

Seems Microsoft is continuing its push at Facebook. Last year, Microsoft became the banner ad supplier for Facebook in the United States. Today they purchased a 1.6 percent stake in the company for $240 million - making the whole company worth $15 billion - and announced they will now handle distributing banner advertising for Facebook outside of the United States, the New York Times reported.

If Facebook were to add a web search box into their interface the search number could well grow Microsoft's percentage of searches significantly.

UPDATE: For more on the story, see Microsoft Named Exclusive Advertising Partner for Facebook on ClickZ News, or one of the hundreds of accounts on Techmeme.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.