Matt Cutts Confirms Google-Slap

With all the guessing and theorizing about Google's recent PageRank update, there's now at least confirmation that the update happened, and why.

According to Loren Baker at Search Engine Journal, one of the affected sites, he received confirmation from Matt Cutts that the move was definitely targeting paid link sellers:

The partial update to visible PageRank that went out a few days ago was primarily regarding PageRank selling and the forward links of sites. So paid links that pass PageRank would affect our opinion of a site.

Going forward, I expect that Google will be looking at additional sites that appear to be buying or selling PageRank.

According to Andy Beard (whose site was also affected), another PageRank update is in progress.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.