SEW Experts: Achieving Brand and Affiliate Harmony in Search

Forget brand vs. brand brawls in the search engines. The new UFC: Affiliate vs. brand. In today's Searching for Meaning column, "Achieving Brand and Affiliate Harmony in Search," Kevin Ryan recaps last week's SES @ A4U event in London, and tells you when you have crossed the line between affiliate or brand advocate and brand adversary.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.