AviationWeek Launches Vertical Search Engine

If you are looking for anything to do with global aviation, aerospace, and defense industries then AviationWeek.com has just launched a search engine for you.

Bill Hartzer, writing for SearchNewz, discovered the launch information. So now I know where to go if I get work in that area.

The growth of vertical search engines has been extensive this year, but one has to ask wouldn't Google have the information regardless of the fact that they do not niche. When you have a good chunk of the web in your database it comes down to how well you can filter for the niched search queries.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.