SEW Experts: How Site Architecture Influences Link Building

Site architecture determines how successful link building campaigns will be. In today's Link Love column, "How Site Architecture Influences Link Building," Justilien Gaspard takes a look at the site architecture for the Web site for the "Reservation Road" film as a case study, and makes suggestions for improvement.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.