GoogleClick Clears One Hurdle, Another Looms

Google's planned $3.1 billion acquisition of DoubleClick cleared another regulatory hurdle this week when the Australian Competition and Consumer Commission (ACCC) announced on Monday that it would not intervene in Google's plans, according to ClickZ News.

The deal is still working its way through Congressional and FTC approval in the U.S., though experts expect approval of the deal to come soon. Google is still facing anti-competitive troubles in Europe.

The Brussels-based European Commission is currently weighing anti-competitive concerns that may arise from the transaction. A verdict is due November 13. The FTC can approve the deal irrespective of the EU verdict, but Google and DoubleClick cannot complete the deal unless both EU and FTC approve it.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.