SEW Experts: Searches in Vegas, Stay in Vegas

In so many ways, Las Vegas is the best-marketed city in the world. Given that sophistication, one would expect to find all the main casinos, restaurants, night clubs, and shows listed in paid search results. In today's Search Ads column, "Searches in Vegas, Stay in Vegas," Matt Spiegel shows that, just as there's no sure thing in a casino, there's no sure thing when it comes to paid search utilization.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.