Search Headlines & Links: November 7, 2007

Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

  • Fitting Search Into Your Marketing Strategy
    There are a few different ways to integrate search into your overall marketing strategy. Working with a best-of-breed search marketing firm alongside other best-of-breed marketing partners has the most potential upside, but also is the most challenging to manage.
  • Bloglines Debuts Top 1000
    Bloglines today launched the Bloglines Top 1000, a list of the most-subscribed blogs in its feed reader.
  • AOL Adds Quigo to Platform A
    AOL has confirmed the acquisition of Quigo, a contextual ad network serving text, display and video ads.
  • Here Come the Social Network Ads
    The top social networks have each unveiled plans this week for bringing more targeted ads to their networks. How will users react?
  • Ajax and Search Engines
    We still live in a world where crawlers have problems with Ajax and Javascript, but there are ways to minimize those problems.
  • Content is Dead, Community is King?
    A combination of both professional and user generated content can increase organic traffic and create more ad inventory. But success depends on the quality of the actively participating community.
  • Sign of the Times – Agencies Go Vertical
    Just a few short years ago when search engine marketing was still very young; a prospective client looking for help with search marketing sought an agency with expertise in search. Fast forward just a few short years, add a lot more sophistication, millions of dollars in search engine advertising, and the equation changes.
  • SEW Experts: Should You Join the PageRank Hysteria?
    PageRank is the SEO equivalent of a stock ticker. How much time do you want to invest watching the PR ticker?
  • SEW Experts: Facebook D-Day, Meatball Sundae
    Meatballs and ice cream are great on their own, but not so good together.

Headlines & News from Elsewhere:

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.