SEW Experts: Link Building and Brainstorming Content

Nothing's worse on the Web than upsetting users. Building links using great content can save even the most disastrous site. In today's Link Love column, "Link Building and Brainstorming Content," Sage Lewis takes a look at the Reservation Road site, and discusses how links can save a boring site.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.