AOL Acquires Q&A Platform Yedda

Last week, AOL announced the acquisition of contextual ad network Quigo to Platform A, its growing group of ad companies. Today, AOL follows that move with the news that it has acquired Yedda, an Israel-based Q&A platform similar to Yahoo Answers.

Yedda employs semantic matching technology that automatically matches questions to other related questions and topics, while selecting the best available users to answer the question. AOL expects to incorporate Yedda's technology into some of its content areas of AOL.com and throughout its network.

"This acquisition builds on AOL's community legacy," said an AOL spokesperson. "Asking a question is the most natural way to search for information and with the incorporation of Yedda's unique patent-pending technology, AOL will enhance our programming efforts while bringing together editorial and user-generated communities."

Platform A, launched in September, now includes Yedda, Quigo, Advertising.com, AOL-run sites, Tacoda, Third Screen Media and AdTech.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.