Google Wants To Be An American Idol

Talks between Google and Simon Fuller - TV and music impressario - to develop a global online video presence, according to reports and rumors.

Fuller was part of the creative team that developed American Idol and the UK version Pop Idol and has been in talks with Google for over a year. IPTV is seen as a coming technology and the pair seem to be negotiating about developing content for this new form of television.

"It is likely that the partnership will involve creating original content competing directly with major TV networks in the UK. Neither 19 nor Google were available to comment today.

Google has long been planning to ramp up its internet TV services, having launched its pay-per-view Google Video TV and film service last year. Now owning YouTube, the internet giant has been building up an array of deals with content producers and broadcasters over the past year, such as ITN, CBS and Sony BMG," C21Media stated.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.