Yahoo Adds 9 Asian Countries To Mobile Search

Yahoo is now offering its mobile search product in Chinese and has added nine new partners in the Asian market according to a press release today.

Yahoo is claiming they now lead the mobile search sector and with US, European and Asian markets being covered this could be accurate.

The release stated:

Since the introduction of Yahoo! oneSearch in January of 2007, Yahoo! has announced distribution partnerships with 20 mobile operators around the world, offering leading mobile search capability to consumers. Earlier this month, Yahoo! expanded its partnership with Rogers Communications in Canada to become the exclusive mobile Internet search service on the Rogers Wireless mobile portal. In October, Yahoo! announced a deal with Telefonica to provide Yahoo! oneSearch as the search engine partner on mobile portals in 15 countries across Ireland, Latin America and the United Kingdom, as well as the integration of Flickr and Yahoo! Mail into Telefonica's portfolio of mobile Internet services.

The new partnership agreements announced today include leading mobile operators across the Asia Pacific region including Aircel Limited (India), BPL Mobile (India), Bharat Sanchar Nigam Ltd. (BSNL; India), DiGi Telecommunications Sdn Bhd (DiGi; Malaysia), PT EXCELCOMINDO PRATAMA Tbk. (Excelcom; Indonesia), PT Hutchison CP Telecom (Hutch 3; Indonesia), PT Indosat, Tbk (Indosat; Indonesia), PCCW Mobile HK Limited (Hong Kong) and Starhub Ltd (Singapore).

Additional mobile search partnerships announced this year include 3 Group (Italy and the United Kingdom), Globe Telecom Inc. (Philippines), Idea Cellular Limited (India), LG Telecom (Korea), Maxis Communications Berhad (Malaysia), PT Telekomunikasi Selular "Telkomsel" (Indonesia) SmarTone-Vodafone (Hong Kong) and Taiwan Mobile Co. (Taiwan).

Yahoo's move in the mobile space is another example of their diversified approach to building their search platform. With their ongoing push into the niched vertical space - providing specialized areas of interest such as health and sports - has the ability to increase their search share.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.