Do You Know What's Really Causing Your Results?

Is a seasonal lift masking losses in your PPC campaign? Sometimes, gains in ROI could have been even better, if you could identify the point of diminishing returns. In today's SearchDay, "Tracking Real Value with Incremental ROI," Steve Haar reminds you that you need to question your results, especially in SEM, and especially around the holidays.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.