SES Webcast Today: How Large Enterprises Effectively Integrate Paid & Natural Search Marketing

There's still time to sign up for a webcast beginning at 1 p.m. EST today discussing the challenges large enterprises face when integrating SEO and paid search. The one-hour session, part of the Search Engine Strategies Webcasts series, features SEW's executive editor Kevin Heisler.

Kevin will focus on what the best and brightest CMOs are doing right – and why no corporations have the answer, yet. You'll learn why CMOs still have "the most dangerous job" in America, and find out which major corporations are on the path to global SEO SEM integration.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.