Microsoft Exec Claims They Will Have 30% Search Market Share

Kevin Johnson, president of Microsoft's platforms and services division, said he thinks Microsoft can get a 40% share of the search market in the next 3-5 years, Reuters reported.

"Speaking at a UBS investor conference, Kevin Johnson, president of Microsoft's platforms and services division, laid out the company's strategy to become a leader in the growing online advertising industry with a "10, 20, 30, 40" plan.

The plan, which represents Microsoft's aspirations over the next three to five years, calls on Microsoft to increase the company's share in Web search, page views, percentage of time on the Internet and percentage of advertising dollars.," Reuters stated.

Interesting projection given the six percent they have right now. Guess the buy out of Yahoo could be coming after all.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.