SEW Experts: Search Marketing Staffing Crisis

There's a tradeoff most people face in the process of hiring a search marketing team: hire people with less business experience who are likely more familiar with search (even if only from their own personal use), or hire people less familiar with search who have more business experience. In today's Search Ads column, "Search Marketing Staffing Crisis," Matt Spiegel offers a solution to the search marketing staffing crisis, but it's going to require some outreach on all our parts.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.