Google Gets Its Court Date In Australia

Australians are taking Google to court over the lack of clear division between paid and organic search results. The courts set the date for the hearing at June 23, 2008.

The Australian Competition and Consumer Commission's (ACCC), a government watchdog, had some initial problems with their brief but were allowed to represent and the new suit will be heard June 23.

"Separate allegations of deceptive and misleading advertising were first levelled against Google and Australian website Trading Post's parent company, Sensis, in July after the Trading Post was found to have purchased Google keywords using competitors' business names which were displayed on Google's sponsored links," ZD Net stated.

Google Australia claims the ACCC's allegations are an attack on all search engines and Australian businesses that use Google to connect with customers, ZD Net reported.

Sensis - "the search engine for Australians" - was also named in the suit and has suggested it may settle, ZD Net repoted.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.