SEW Experts: Global SEM Growth Leaves U.S. SEOs Behind

Now that search engine marketing has become a global game, the need for translation services for Web sites has never been greater. In today's Search Engine WarGames column, "Global SEM Growth Leaves U.S. SEOs Behind," Kevin Heisler notes with surprise that relatively few SEOs and SEMs leverage language translation.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.