SEW Experts: Slow Growth in Search? Long Tail Keyword Solutions

When building a new startup, you initially see search marketing boom year over year. Inevitably, that growth will slow. In today's Big Biz column, "Slow Growth in Search? Long Tail Keyword Solutions," Aaron Shear explains that the first step in reversing the slow growth trend is to admit your search campaigns may have hit a wall.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.