Gift Giving That Really Helps

If you have not chosen all your holiday gifts for your family and have children who you need to get something for then the current promotion for the charity One Laptop Per Child (OLPC) may be just the answer.

For the next few days the OLPC Foundation has a buy one get one free promotion going where you can buy a needy third world child a laptop and get one for someone in your life.

Between November 12 and November 26, OLPC is offering a Give One Get One program in the United States and Canada. This is the first time the revolutionary XO laptop has been made available to the general public. For a donation of $399, one XO laptop will be sent to empower a child in a developing nation and one will be sent to the child in your life in recognition of your contribution. $200 of your donation is tax-deductible (your $399 donation minus the fair market value of the XO laptop you will be receiving).

For all U.S. donors who participate in the Give One Get One program, T-Mobile is offering one year of complimentary HotSpot access a $350 value free.

"OLPC's mission is to provide a means for learning, self-expression, and exploration to the nearly two billion children of the developing world with little or no access to education" their website tells us.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.