SEW Experts: Knowledge Gap: CEOs, CMOs, VPs and SEM

When your CEO, CMO, or other decision-maker knows a little bit about SEM, you've got trouble. While knowledge sharing is a good thing, there's a problem when people consider themselves knowledgeable on a subject well before that's actually the case. In today's Search Ads column, "Knowledge Gap: CEOs, CMOs, VPs and SEM," Matt Spiegel discusses the need to help those decision-makers realize that because they now have more knowledge doesn't necessarily mean they are prepared to make key decisions with this information.