SEW Experts: SEO and Usability: Use 'em or Lose 'em

Making sure your small business Web site is user- and search engine-friendly is a challenge. In today's Little Biz column, "SEO and Usability: Use 'em or Lose 'em," Carrie Hill shows you that SEO strategy combined with Web site usability can complement each other, allowing search engines and users to find what they're looking for.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.