SEW Experts: SEO for Widgets: CLIQ Case Study

The search marketing world continues to expand in all sorts of ways. In an SEO strategy, widgets can be extremely effective gaining exposure for the content and tools featured on a site. In today's By the Numbers column, "SEO for Widgets: CLIQ Case Study," Eric Enge shares an exclusive preview of a new SEO case study of a beta widget called CLIQ, developed by Offermatica, Otto Digital, and StepChange.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.