YPA Adds Mobile to Local Search Guide

At The Kelsey Group's Interactive Local Media 2007/Search Engine Strategies Local show today in Los Angeles, the Yellow Pages Association launched a mobile section to its Local Search Guide. The Local Search Guide provides information on Internet Yellow Pages, search engines, search tools, vertical directories, and now profiles local mobile tools including voice-based search and free directory assistance providers.

According to a Local Search Guide home page poll, 66 percent of visitors are using mobile phones to search for local information. Of these voters, 37 percent say they use free directory assistance, 17 percent most often use SMS/text messaging and 12 percent say they use downloadable mobile search applications to find local information. An additional 34 percent report not using mobile search because the experience is frustrating.