A significant number of people will attend SES Chicago next week with an expo only pass (which is free if you get one in advance or $25 if you pick one up on site).
That's right. A lot of people will be coming to see what the exhibitors are exhibiting on the show floor.
But, what will they see?
While I should disclose that SES Chicago is a client, I don't have any inside information to share about what the exhibitors will be exhibiting on Dec. 4-5.
In fact, the lack of advance publicity from exhibitors reminds me of “Silver Blaze”, one of the 56 Sherlock Holmes short stories written by British author Sir Arthur Conan Doyle.
In the story, Inspector Gregory of Scotland Yard asks, “Is there any other point to which you would wish to draw my attention?”
Holmes replies: “To the curious incident of the dog in the night-time.”
Gregory: “The dog did nothing in the night-time.”
Holmes: “That was the curious incident.”
In contrast to the curious lack of publicity from exhibitors, you can find half a dozen press releases about conference speakers like the ones below:
Engine Ready CEO Jamie Smith to Speak at Search Engine Strategies Conference
Local.com to Present at Search Engine Strategies Chicago
Red Bricks Media's CEO to Speak at Search Engine Strategies Conference 2007
So, if speakers are out promoting what they will be saying in the conference sessions, why aren't the exhibitors promoting what they'll be exhibiting on the trade show floor?
Google will have a booth. Will we see Android, the first complete, open, and free mobile platform? It's a mystery.
Microsoft adCenter will also have a booth. Will they open their publisher network, aka ContentAds, to the public? This, too, is a mystery.
Ask.com will also have a booth. Will we see anything new from Bloglines? This is also a mystery, for now.
I plan to spend some time on the trade show floor trying to find answers to these and other questions. If you are exhibiting at SES Chicago and want me to drop by to see your new product, service or research, send me an email at Greg dot Jarboe at SEO hyphen PR dot com.
I'm pretty confident that there will be plenty of news hidden in plain sight on the trade show floor. I'm just curious why the dogs aren't barking about it ahead of time.