Google Using Doodles To Viral and Brand Market

Guess Google just wanted to push their brand in the Australian market, but their promotion to hold a competition for the Google Doodle that will adorn the Australian search results next January 26th definitely had that impact.

A twelve-year old from Melbourne, Janelle San Juan won the Doodle4Google competition - one that saw over 10,000 entries from all over Australia.

The picture can be seen here. Congratulations Janelle on a great job.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.