Yahoo Fine Tuning Panama Tools, Launches Campaign Tune Up and More

Yahoo has announced some tweaks to the Panama paid search product including campaign tune up tools.

The Yahoo Search Marketing blog reported the changes today.

The blog stated:

Campaign Tune-Up
Kind of like installing a nitro booster, we've revved up your account with a new tool called Campaign Tune-up. Campaign Tune-Up can help you optimize your Sponsored Search campaigns if you're not running Campaign Optimizer. It automatically analyzes a campaign's performance history, budget and business objectives, such as cost per click or conversions, and offers suggestions for bids, match types and budgets. You can either accept or reject the suggestions, but fine-tuning your bids could help your campaign run a lot better.

From your Campaign Details page, you'll see a new link, “Tune-up Campaign.” Clicking the link starts the tuning. You can then set the business measurements that matter to you for tuning your campaign and will be walked through the rest of the process.

Sticky Widget
For our next tweak, we updated the system so that more of your preferences are remembered. As a result, viewing your account the way you want is easier and requires fewer clicks. These “sticky” preferences are also remembered each time your log into your account. This tweak affects the column-sorting on your Campaign Summary and Campaign Detail pages and your Ad Group Detail page.

Let's see how they work... any reviews can be posted here.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.