Citysearch Partners with MerchantCircle

Citysearch expanded its reach to small business advertisers and added small business content to its local guides through a deal with MerchantCircle, a social media network for local businesses. Combining Citysearch's high-touch, urban-reaching network with MerchantCircle's low-touch, mostly suburban base, makes for a complementary partnership, according to Citysearch President Jay Herratti.

In today's SearchDay, "Citysearch Looks to MerchantCircle to Complete Picture," Herratti and MerchantCircle chairman Ben Smith share their thoughts on local business search.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.