SEW Experts: Local Search: Competing All Over the Map - Part 2

While Google, Yahoo, and Microsoft battle for online mapping domination, another competitor is fortifying its position quietly off to the side. In today's Vertical Challenge column, "Local Search: Competing All Over the Map - Part 2," local search expert Michael Boland looks at EveryScape, a new 3-D mapping beta site from MapQuest that could change everything you thought you knew about map-based advertising and local search.