SEMPO Brings Search Engines Together for Education

SEMPO, the Search Engine Marketing Professional Organization, is bringing representatives from Google, Yahoo, and Microsoft to its annual meeting for a round-robin discussion of each company's latest issues and initiatives. The event will take place at Search Engine Strategies Chicago, in room Stevens 5 at the Chicago Hilton, tonight from 6 - 7:30 p.m. Attendees will be divided into three groups – agency search marketers, in-house search marketers, and other marketers – and will spend roughly 15 minutes with each engine.

SEMPO is also kicking off the data collection phase of its annual State-of-the-SEM Market Survey. The survey is open to all search engine marketing professionals working in an agency or in-house. Participants do not need to be SEMPO members.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.